Education Sessions

Executive Forum: Innovation for the Future -- What the Pharmaceutical Industry Can Learn from Others (208)

27 October 13.30-17.00

(PDF Current as of 28 July 2008)

Innovation management can be learned, practiced, measured and ultimately improved. Mastering these elements is essential to achieving long term organizational health. There is much that can be learned from other technology-intensive industries.

Twenty five years of industrial research with more than 40 global corporations directed by the Center for Innovation Management Studies (CIMS) at North Carolina State University's College of Management provides incredible insight. You will learn and practice using a specialized framework to manage innovation and build strong, competitive innovation capabilities not just in the R&D function, but in all business operations and points along the value chain. This session will give you a different way of looking at challenges and discover possible solutions.

There are five organization competences:

Idea Management
Market Management
Portfolio Management
Platform Management
Project Management

Which are each broken down each into five dimensions:

Strategy
Organization and Culture
Processes
Techniques and Tools
Metrics

Further, this interactive session will employ on-the-spot individual assessment of organizational strengths and weaknesses in innovation management capabilities and ask participants to identify their perceptions of their biggest innovation challenges. Using the CIMS tool, participants will complete a version of the CIMS validated assessment tailored specifically to the pharmaceutical industry. Feedback is in the form of a heat map that graphically identifies organizational strengths and weaknesses (hot areas for management attention.) Discussion on heat map results will lead to discussions of strategies that might be implemented.

Session Leader

Paul Mugge, Dir, Center for Innovation Mgmt Studies, North Carolina State University, USA

Session Speakers

Leslie Alexandre, Director, Business Dev, NC State University College of Management, USA
Michelle Grainger Smith, Program Director, North Carolina State University, USA